The Competitive Edge
Specialty Tracks in Traditional Jewish Overnight Camps
With the generous support of the Gottesman Fund, Foundation for Jewish Camp (FJC) is establishing a new initiative – The Competitive Edge – designed to provide expertise and financial support to an initial cohort of at least three camps to plan and implement new specialty tracks in their traditional Jewish overnight summer camps to launch for summer 2019.
The lack of Jewish specialty options has driven many parents and their children to choose from among the many available secular summer programs. To successfully recruit and retain new camper families, Jewish camps must invest in talented specialty staff, innovative specialty programs, and high-quality facilities and equipment.
Based on the success of the specialty camp programs established through the Specialty Camps Incubator and Accelerator, FJC seeks to expand its model to traditional Jewish camps with the goal of helping Jewish overnight camps increase their competitiveness. The three-year program provides camps with an opportunity to build or upgrade program facilities and equipment, develop cutting-edge program designs infused with Jewish experiential education, and create marketing materials and recruitment methods in order to both expand existing markets and reach new segments of the camp market who seek specific specialty camp programs.
Please note, this program is not to help expand a camp’s program/elective offerings but is intended for new specialty tracks (“a camp within a camp” model) that will appeal to new market segments.