GMW Marketing Academy 2.0

Institutional strengthening workshops presented by Jewish Federation of Greater MetroWest NJ for key camps serving the community, covering advanced topics in marketing and recruiting.

Session 1: Online Marketing 2.0

What’s New, What’s Changed in Video, Advertising, Metrics & More

NOVEMBER 2, 2017
11:00 AM – 4:00 PM


Founder, Path to Rhythm
Adam has been playing the drum set and performing professionally from the age of thirteen.  He started Path to Rhythm in 2008 as a way to share his love of drumming and passion for teaching with others, and has built a reputation in the summer camp industry as a way to foster camp spirit and celebrate community.

Lead Consultant, Social Summer Camp
Blake spent over three years at Facebook helping brands meet their business objectives with social media. Combining that experience with memories and lessons learned from ten summers at camp, Blake provides the tools and expertise that camps need to build, manage, and monetize social media campaigns.


11:00    Welcome

11:15     Group Drumming Session

12:00    Marketing Video on Social Media, YouTube & More

1:00      Lunch

1:30      Building an Advertising Plan on Facebook, Instagram, Google

2:30      Building an Actionable Year-Round Marketing Plan

3:00      Break

3:15       Smart Ad & Social Media Lead Follow Up Strategy

3:30      Measuring Success Across all Platforms

4:00      Farewell


Blake’s Presentation   Content Calendar Template   Library for Non-Copyrighted Music

Session 2: Excellence in Recruiting

Lead Management & Customer Service

NOVEMBER 29, 2017
10:00 AM – 3:00 PM


Co-Founder & Executive Director, Camp Zeke
In 2012 Isaac left his legal career to launch Camp Zeke, where kids celebrate healthy, active living through fitness, food and joyful Judaism. A frequent speaker on sales and marketing, Isaac is passionate about growing the field of Jewish camp.

Principals, Roz and Jed Training & Consulting
Roz and Jed are consultants, trainers and speakers for the youth development industry and beyond.  Previously the Owners and Directors of Meadowbrook Day Camp in Long Valley, NJ, they drove significant growth in campers and revenue.


10:00    Welcome

10:15     Lead Generation & Management

12:15     Lunch

1:00      Customer Service in Camper Recruitment

3:00      Farewell


“Nice to Meet You” Icebreaker   Nice to Meet You” Icebreaker Debrief

Generating & Managing Leads Handout

Customer Service: Presentation   Customer Service: Sharing from Participants

Session 3: Building your Personal Brand to Promote Camp

JANUARY 8, 2018
10:00 AM – 3:00 PM


CEO & Chief Communication Coach, Talk Support Head Coach,
Deborah Grayson Riegel is a coach, speaker and author focused on presentation, communication and leadership skills. Formerly Director of Education and Training for JFNA, Deb now also teaches Management Communication at Wharton Business School and Executive Communication at the Beijing International MBA Program at Peking University, China.

Director, NextDor
Rena Abrams serves as the Jewish Federation of Greater MetroWest NJ’s Director of NextDor, focusing on outreach, engagement, leadership and development of the under 45 population. She has a background in non-profit consulting and Jewish education and is the current co-chair of the membership committee at Congregation Beth El in South Orange. She is the recent recipient of the Leo Brody Jewish Communal Service Award from JPro New Jersey.

Owner & Pastry Chef, Squirrel & The Bee
Michelle Retik began cooking with nut flours and raw local honey after experiencing little success with traditional medical treatment for Ulcerative Colitis. Word spread of her baked goods and Michelle found demand for her specialty pastries.  She established Squirrel & The Bee, featuring grain-free, refined-sugar-free, and no or low dairy products.


10:00    Welcome & Introductions

10:15     Interactive Activity

10:30    What Makes YOU So Special – Activity & Discussion

11:00    Who is Your Who? Imagining the Ideal Camper/Parent/Family

11:20    Storytelling Teach & Practice

12:10    Lunch

12:30    Guest Panel

1:00      Becoming an Expert Resource

1:55      Wrap Up & Check Out


20 Questions  A to Z  Camping Avatar  INC. Article  Fast Company Article  Squirrel & the Bee in The NYTimes




The Parent’s Perspective

January 8, 2018
10:00 AM – 3:00 PM


President & Founder, True to Life Training
Prior to starting True To Life, Jay worked with Gap Inc., where he was responsible for management, sales and leadership development in the Northeastern United States and then become the Director of Training for Viacom Inc.  In 1999 Jay founded True To Life Training. He was determined to solve the “soft skills” challenge of transferring nuanced learning from the training room to the real world. Today, Jay is a highly regarded consultant to summer camps throughout North America and has overseen the launching of 9 new specialty camps for the Foundation for Jewish Camp.

Parenting Expert & Contributing Editor, Kveller
Jordana Horn is a contributing editor at, a website for parenting with a Jewish twist. She is a journalist, lawyer, writer, and mother of six children. Before her life got too crazy, she was the New York correspondent for the Jerusalem Post. She has written for numerous publications including The New York Times, The Wall Street Journal, The Washington Post, The Los Angeles Times, The Forward and Tablet. She has appeared as a ‘parenting expert’ on NBC’s TODAY Show and FOX and Friends, and has written about camp and the benefits of Jewish camp for various newspapers, magazines and websites. 1/3 of her children will be attending Jewish camps this summer.


10:00    Welcome & Introductions

10:10    Parent Panel, Moderated by Jordana Horn

11:00    Consciously Competent: Leveraging our known strengths when engaging prospective families

12:00    Lunch

12:45    Opportunities for Growth: Identifying the areas of opportunity to improve camp’s approach during the inquiry process

2:00      Training for Consistency: Exploring ways to train our team to move prospectives through our engagement process consistently and up to standard

3:00      Farewell


Prospective Family Engagement: Presentation     Prospective Family Engagement: Handout