Marketing and Communications ManagerAt Camp Ramah Poconos
Description
Organizational Overview: Since 1950, Camp Ramah in the Poconos (CRP) has been creating a vibrant, nurturing, Jewish-loving summer environment for our 400+ campers on our 90-acre campus in Northeastern Pennsylvania. The Ramah Day Camp (RDC), with enrollment of between 150-200 campers each summer, was added 25 years ago (currently operating in Melrose Park, PA), and in 2016, we added a Tikvah program at both camps for children with special needs. Focused on providing joyful Judaism and a love for the State of Israel, CRP’s mission is to create lifelong Jewish connections, one happy camper at a time.
Position Summary: The new Camp Ramah in the Poconos Marketing and Communications Manager will be responsible for:
Collaborating with senior leadership to develop and implement organization-wide communications and marketing strategies that will further the mission of CRP and broaden the organization’s visibility and reach
Refining and shaping CRP’s key messages, the language, images, and multimedia that represent CRP and its work
Ensuring message consistency across the organization (overnight, day camp, and Tikvah programs)
Creating original content, sourcing images, video, writing, and editing for branded materials for donors, alumni, and prospective campers, current camp families, and staff
Curating CRP’s online presence to increase audience engagement. Includes generating engaging current content for website, social media, e-newsletters, video and emerging communications technology
Training and supporting year-round staff, interns, and summer staff on best practices in communications
Year-round Activities and Responsibilities:
EMAIL COMMUNICATION:
Determine and manage annual communication schedule with input from all departments and set deadlines for copy
Produce and publish regular e-newsletters for camp parents and the broader community
Produce and publish emails related to year-round activities and events (including fundraising events, alumni gatherings and activities, camp and staff recruitment, among others)
Produce and publish urgent/time sensitive e-announcements
Maintain accurate distribution lists with ongoing review and update
SOCIAL MEDIA: Manage digital content, existing libraries, and new content to allow for achieving
results-based communications. Produce and publish regular (at least weekly year-round, daily
during the summer) content for all social media outlets (Instagram, Facebook, Twitter, etc.) focused on:
Camp community building
Recruitment and retention of campers and staff members
Development and Fundraising
Alumni engagement
DEVELOPMENT COMMUNICATION: Coordination of print communication materials in partnership with
program and development team:
Manage production of development materials including annual report, dinner journal advertisements, and other special campaign materials and projects
Produce and publish related to the annual Chai Campaign, including print mailers, emails, and social media posts
MARKETING COMMUNICATION: Coordination with programming team to:
Manage all aspects of the Ramah Poconos and Ramah Day Camp websites, and create and update current and engaging content
Produce promotional materials including brochures and flyers for camp in general and for special events and programs
Summer Activities and Responsibilities:
Oversee the supervision of photographers and videographer/s and ensure that they are capturing all content needed for summer and year-round communications
Supervise production and publication of weekly video
Supervise organization and publication of edah photos according to a weekly schedule
Produce and publish weekly newsletters for camp parents
Produce and publish all emails related to the promotion of special events
Work on communications projects that will be carried out during the off-season (e.g., holiday publications and communications, development-related videos and photos, capturing stories of campers and staff for use year-round, etc.)
Qualifications:
3-5 years of communications/ public relations experience and a strong desire to take on a broader strategic communications role.
Excellent interpersonal, verbal and written communication skills, including the ability to write marketing copy including ads, press releases, etc. creatively and effectively under deadline.
Highly collaborative style
Ability to multi-task and work effectively on multiple simultaneous projects with minimal supervision in a fast paced, team-oriented work environment
Experience with (or deep understanding of) the field of Jewish camping
Be current and knowledgeable of marketing trends
Experience and expertise with multiple technical skills and platforms, including video editing, website management and editing
Knowledge of and comfort with new technology and familiarity with best practices of print and digital marketing and communications strategies
Ability to work under pressure, both independently and as part of a team
Ability to supervise and coach a team of summer staff members
Be flexible and possess strong time management skills
Analytical and creative marketing instinct, with a critical and discerning messaging and design sensibility
Experience developing and implementing marketing plans for established and new programs
Working knowledge of and experience with creative design and online platforms
Working knowledge of Jewish holidays, customs, and culture
Preferred: Ability to speak, read and write in Hebrew
Position Specifics:
Year-round, full-time position, start date: February 1, 2023
On-site year-round in Bala Cynwyd, PA
Summer presence at our Day Camp (Elkins Park, PA) and Overnight Camp (Lakewood, PA)
Salary commensurate with experience. (Range: $50,000 – $60,000)
Benefits and vacation package included.
Opportunity for camp tuition discount.
Compensation
50,000 - 60,000Requirements
3-5 years of communications/ public relations experience and a strong desire to take on a broader strategic communications role. Excellent interpersonal, verbal and written communication skills, including the ability to write marketing copy including ads, press releases, etc. creatively and effectively under deadline. Highly collaborative style Ability to multi-task and work effectively on multiple simultaneous projects with minimal supervision in a fast paced, team-oriented work environment Experience with (or deep understanding of) the field of Jewish camping Be current and knowledgeable of marketing trends Experience and expertise with multiple technical skills and platforms, including video editing, website management and editing Knowledge of and comfort with new technology and familiarity with best practices of print and digital marketing and communications strategies Ability to work under pressure, both independently and as part of a team Ability to supervise and coach a team of summer staff members Be flexible and possess strong time management skills Analytical and creative marketing instinct, with a critical and discerning messaging and design sensibility Experience developing and implementing marketing plans for established and new programs Working knowledge of and experience with creative design and online platforms Working knowledge of Jewish holidays, customs, and culture Preferred: Ability to speak, read and write in Hebrew Position Specifics: Year-round, full-time position, start date: February 1, 2023 On-site year-round in Bala Cynwyd, PA Summer presence at our Day Camp (Elkins Park, PA) and Overnight Camp (Lakewood, PA) Salary commensurate with experience. (Range: $50,000 - $60,000) Benefits and vacation package included. Opportunity for camp tuition discount.How to Apply
To Apply: Please send resume and cover letter to miryams@ramahpoconos.org.Contact Information
Camp Name
Camp Ramah Poconos
Job Title
Marketing and Communications Manager
Website
Phone
Camp Address
7 Bala Avenue, Bala Cynwyd, PA, 19004, United States