Jewish Overnight Camps: A Study of the Greater Toronto Area Market
This study was conducted by FJC in partnership with the UJA Federation of Greater Toronto, an organization dedicated to improving access to and attendance at Jewish summer camps. Lead researcher and preeminent North American Jewish sociologist Dr. Steven M. Cohen and co-author Judith Veinstein revealed the needs and consumer practices of the Jewish parents in the Greater Toronto area. While almost one-in-four Jewish camper-aged children in the Toronto area attended a Jewish summer camp in summer 2008, many parents are concerned with the cost of camp, and those unconcerned with cost tend to believe that non-sectarian camps can provide their children with higher-quality activities and facilities. This research will enable the camps in and around Toronto, as well as across North America, to develop the appropriate strategies to better reach their audience and thereby increase the number of Jewish children influenced and shaped by summers at Jewish camp.
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