Recruiting Jewish Campers: A Study of the Midwestern Market

This study is the third in an ongoing series of market research studies the Foundation for Jewish Camp has commissioned to learn more about parents attitudes and behaviors towards Jewish summer camp. Written by Dr. Steven Cohen and Judith Veinstein, the report provides the field of Jewish camp with a deeper understanding of Midwestern Jewish families and their connection to the Jewish community, particularly exploring intermarried families in which one parent is Jewish and the other is not. Together, with the analyses of Los Angeles and Toronto parents, this report moves the field closer to a complete picture, illuminating both the particularities and similarities of Jewish parents across North America. We are grateful to the Jack and Goldie Wolfe Miller Fund for their support of this new research. It will enable camps in the Midwest and beyond to develop the appropriate strategies to reach a broad Jewish audience, increasing the number of Jewish children influenced and shaped by summers at Jewish camp.

Download: NEW Midwest_Research_Report_FINAL