Using Camper Feedback to Improve the Camper Experience
by Linda Denham & Mark Sass 2015 marks the 10th year that FJC’s Camper Satisfaction Insights (CSI) program has been in place. We discuss the thinking behind the original methodology, it’s evolution since it’s introduction, and critical insights during the past 10 years. Real-world examples of how the findings have shaped the camper experience will be discussed by camp participants and how they believe the study has favorably influenced their decisions and enrollment.
- Keywords: Camper Care Customer Service Data Leaders Assembly 2016 Marketing