2017 One Happy Camper Retention Study
- Type: Report
- Topics: Marketing & Engagement One Happy Camper
This presents findings from the One Happy Camper (OHC) Retention Study, fielded March 9-April 2, 2017
among 23,925 families who received OHC incentives in 2012 through 2015. In total, 20% (4,728) of OHC
families responded and participated in the study. Findings were consistent with those in 2012, showing
very strong retention, even up to four summers after having received the initial OHC incentive.
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