Color Palette
Different scenarios call for different color codes.
- HEX = hexadecimal web color
- RGB = screen display
- CMYK = four-color process printing
Coated (C) and uncoated (U) codes refer to Pantone colors (sometimes called PMS codes) for printing on different surface types. The coated colors are used when printing on glossier paper or surfaces.
When ordering swag, always get a digital proof (and a physical proof if time allows) approved by the marketing team before confirming your order.
Click on a color below to copy the HEX to your clipboard.
Primary Colors
FREE SWIM
- HEX: #00a99c
- RGB: 0, 169, 157ā
- CMYK: 100, 0, 50, 0ā
- COATED: 3275 Cā
- UNCOATED: 326 U
LOG CABIN
- HEX: #3f2712
- RGB: 64, 39, 18ā
- CMYK: 59, 76, 94, 60ā
- COATED: 2322 Cā
- UNCOATED: 2322 U
Secondary Colors
BUG JUICE
- HEX: #ed125f
- RGB: 234, 28, 97ā
- CMYK: 2, 98, 44, 0ā
- COATED: 213 Cā
- UNCOATED: Strong Red U
FIREFLY
- HEX: #cfdc29
- RGB: 207, 221, 42ā
- CMYK: 23, 0, 99, 0ā
- COATED: 388 Cā
- UNCOATED: 388 U
STARRY NIGHT
- HEX: #004766ā
- RGB: 0, 71, 102ā
- CMYK: 99, 69, 39, 24ā
- COATED: 7694 Cā
- UNCOATED: 3155 U
OHC BLUE
- HEX: #01afd8
- RGB: 0, 176, 217ā
- CMYK: 72, 9,8,0ā
- COATED: 638 Cā
- UNCOATED: 312 U
Tertiary Colors
CLEAR SKIES
- HEX: #D6F0FC
- RGB: 214, 240, 252ā
- CMYK: 14, 0, 0, 0ā
- COATED: 656 Cā
- UNCOATED: 656 U
TOASTED MARSHMALLOW
- HEX: #413939ā
- RGB: 65, 57, 57ā
- CMYK: 0, 12, 12, 75
- COATED: Black 7 C
- UNCOATED: Black 6 U
LIGHTS OUT
- HEX: #181210ā
- RGB: 25, 19, 16ā
- CMYK: 80, 80, 80, 74ā
- COATED: Neutral BLK C
- UNCOATED: Neutral BLK U