Color Palette

Different scenarios call for different color codes.

HEX = hexadecimal web color

RGB = screen display

CMYK = four-color process printing

Coated (C) and uncoated (U) codes refer to Pantone colors (sometimes called PMS codes) for printing on different surface types. The coated colors are used when printing on glossier paper or surfaces.

When ordering swag, always get a digital proof (and a physical proof if time allows) approved by the marketing team before confirming your order.

Primary Colors

Free Swim Swatch

Free Swim
  • HEX: #00a99c
  • RGB: 0, 169, 157​
  • CMYK: 100, 0, 50, 0​
  • COATED: 3275 C​
  • UNCOATED: 326 U
Log Cabin Swatch

Log Cabin
  • HEX: #3f2712
  • RGB: 64, 39, 18​
  • CMYK: 59, 76, 94, 60​
  • COATED: 2322 C​
  • UNCOATED: 2322 U

Secondary Colors

Bug Juice Pink Swatch

Bug Juice
  • HEX: #ed125f
  • RGB: 234, 28, 97​
  • CMYK: 2, 98, 44, 0​
  • COATED: 213 C​
  • UNCOATED: Strong Red U
Firefly Yellow Swatch

Firefly
  • HEX: #cfdc29
  • RGB: 207, 221, 42​
  • CMYK: 23, 0, 99, 0​
  • COATED: 388 C​
  • UNCOATED: 388 U
Starry Night Navy Swatch

Starry Night
  • HEX: #004766​
  • RGB: 0, 71, 102​
  • CMYK: 99, 69, 39, 24​
  • COATED: 7694 C​
  • UNCOATED: 3155 U
OHC Blue Swatch

OHC Blue
  • HEX: #01afd8
  • RGB: 0, 176, 217​
  • CMYK: 72, 9,8,0​
  • COATED: 638 C​
  • UNCOATED: 312 U

Tertiary Colors

Clear Skies Blue Swatch

Clear Skies
  • HEX: #d6effc​
  • RGB: 214, 240, 252​
  • CMYK: 14, 0, 0, 0​
  • COATED: 656 C​
  • UNCOATED: 656 U

Toasted Marshmallow
  • HEX: #413939​
  • RGB: 65, 57, 57​
  • CMYK: 0, 12, 12, 75
  • COATED: Black 7 C
  • UNCOATED: Black 6 U
Shmira Black Swatch

Lights Out
  • HEX: #181210​
  • RGB: 25, 19, 16​
  • CMYK: 80, 80, 80, 74​
  • COATED: Neutral BLK C
  • UNCOATED: Neutral BLK U