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Editorial Style

OUR PERSONALITY & TONE

In terms of FJC’s voice, we describe our style as “campy and professional.” Camp is fun. Summer is fun. We’re fun—or, more accurately, joyful. At the same time, we’re also dedicated and accomplished nonprofit professionals who strive for excellence in our work.

Community-mindedness is at the heart of all we do, and the same is true for the way we communicate. In an effort to live our values and embrace our sense of social responsibility, we choose to use language that allows us to speak both authentically and inclusively. And, we know that to do so also means being agile and running messaging and practices by content-area experts to ensure they are inclusive of marginalized populations as well as revisiting our standards as best practices continue to change.

If you would like to add something, see something here that could be more aligned with our values, or have a burning question we haven’t addressed, please do reach out. This is a live resource; our only limitation here is our imagination.

And, as always, if you’re unsure if something you’ve written strikes the right tonal balance, ask a member of the Marketing team.​

LANGUAGE & COMMUNICATION PRACTICES

Apostrophes

Colons

Commas

Dashes & Hyphens

Gender-Neutral Language

Numbers

People-First Language

Spacing After Periods

Tricky Spelling

Titles

WHEN IN DOUBT​…

  1. Refer to the Associated Press Stylebook, Grammarly, and/or spell check.
  2. Just ask!

Have questions about brand guidelines? The marketing team is here to help! Send us a question on Slack in #askmarketing, or contact one of us directly.