Mission & Values

Our Mission

To lead the field of Jewish camp to adapt its successful, immersive learning experience to a rapidly changing world.

Our Vision

Greater numbers of campers, counselors, and families participating in Jewish camp experiences that deliver high-impact, adaptive programs strengthen camp’s role as a year-round, lifelong experience for growing and invigorating the Jewish community.

Our Values

Community-Mindedness Areyvut  |  ערבות
We collaborate with trust, teamwork, and consideration.

Excellence  |  Metzuyanut  |  מצוינות
We set high standards and deliver with accountability and integrity.

Joy  |  Simcha  |  שמחה
We bring presence, passion, humor, and authenticity to our work.

Agility  |  Zerizut  |  זריזות
We adapt with thoughtfulness, flexibility, and open-mindedness.

Social Responsibility  |  Achrayut  |  אחריות
We commit to each other and embrace diverse, equitable, inclusive, and safe communities.

Imagination  |  Dimyon  |  דמיון
We look at the world with wonder and curiosity and see potential for creative approaches and responses.


Have questions about brand guidelines? The marketing team is here to help! Send us a question on Slack in #askmarketing, or contact one of us directly.