Mission & Values

OUR MISSION

We leverage philanthropic giving to expand the reach of Jewish camp and deepen its impact.

OUR VISION

Empowering Jewish summer camps to deliver the best possible Jewish experience for every family — creating an enduring and irreplaceable connection to Jewish community that strengthens Jewish identity, develops Jewish leadership, and ensures a Jewish future. 

OUR VALUES

Community-Mindedness  |  Areyvut  |  ערבות
We collaborate with trust, teamwork, and consideration.

Excellence  |  Metzuyanut  |  מצוינות
We set high standards and deliver with accountability and integrity.

Joy  |  Simcha  |  שמחה
We bring presence, passion, humor, and authenticity to our work.

Agility  |  Zerizut  |  זריזות
We adapt with thoughtfulness, flexibility, and open-mindedness.

Social Responsibility  |  Achrayut  |  אחריות
We commit to each other and embrace diverse, equitable, inclusive, and safe communities.

Imagination  |  Dimyon  |  דמיון
We look at the world with wonder and curiosity and see potential for creative approaches and responses.

Have questions about brand guidelines? The marketing team is here to help! Send us a question on Slack in #askmarketing, or contact one of us directly.

• Aimee Lerner | Marketing Director
• Chase Lang | Digital Marketing Manager
• Abbie Garcia | Marketing Associate