Key Messaging
OUR NAME
Our name is Foundation for Jewish Camp. (Please note the absence of “the” before our name.) You may use FJC for short, but do not put “the” in front of it. No periods are necessary.
TAGLINE
Jewish Summers. Jewish Future.
Note the use of “Jewish summers” to connote not only overnight camp but also day camp and other summer experiences. While we have expanded our focus to include year-round engagement, the bulk of our work continues to be anchored in summer. “Jewish future” is our preferred term for Jewish continuity.
BOILERPLATE
“Boilerplate” messaging is a descriptive paragraph routinely found on press releases and official documents. It is comprehensively descriptive and necessarily somewhat boastful. Note that the last 3 lines in the 100-word version include statistics on our impact and reach and should be updated annually. (Current numbers are from 2019 and will be updated when the 2021 Census results are complete.)
100 Words
About Foundation for Jewish Camp
Foundation for Jewish Camp (FJC) fosters excellence and accelerates innovation at Jewish camps across North America by developing adaptive talent, deepening immersive learning experiences, and catalyzing field growth. Founded in 1998, FJC elevates Jewish camp on the cultural and philanthropic agenda, creating opportunities to engage even more young people in Jewish camp through groundbreaking programs such as One Happy Camper® and FJC’s Specialty Camps Incubator. FJC advocates for over 300 day and overnight camps that provide nearly 180,000 campers and counselors each summer with a meaningful, personal, and lifelong connection to Judaism. FJC is a public 501(c)(3) charitable organization. For more information, please visit: www.jewishcamp.org.
50 Words
About Foundation for Jewish Camp
Foundation for Jewish Camp (FJC) fosters excellence and accelerates innovation at Jewish camps across North America by developing adaptive talent, deepening immersive learning experiences, and driving field growth. FJC supports camps in their effort to provide a lifelong connection to Judaism and elevates Jewish camp on the cultural and philanthropic agenda. For more information, visit www.jewishcamp.org.
Have questions about brand guidelines? The marketing team is here to help! Send us a question on Slack in #askmarketing, or contact one of us directly.
- Aimee Lerner | Marketing Director
- Chase Lang | Digital Marketing Manager
- Abbie Garcia | Marketing Associate