Our Brand Guidelines

What is a brand?

Our brand expresses who we are and who we aspire to be. It reflects how others see us. We build and strengthen our brand both visually and through language.

What are brand guidelines?

Brand guidelines are rules and standards that shape our brand identity through voice, language, and visual style. These guide our organizational communications both internally and externally. Grounded in our mission and our values, they offer our audiences a sense of clarity that promotes a strong, recognizable brand, and consistent use of them contributes to a sense of reliability and trust.

What is included?

  • Mission & Values
  • Key Messaging
  • Editorial Style
  • Logos
  • Color Palette
  • Typography
  • Templates

Subbrand Resources

FJC does have a number of subbrands. Each subbrand is unique with differing goals and audiences. Some have their own logos, and a few even have their own set of brand guidelines. You can access all the subbrand logos here. Additional guidelines are below:

Have questions about brand guidelines? The marketing team is here to help! Send us a question on Slack in #askmarketing, or contact one of us directly.