Mission & Values
OUR MISSION
We leverage philanthropic giving to expand the reach of Jewish camp and deepen its impact.
OUR VISION
Empowering Jewish summer camps to deliver the best possible Jewish experience for every family โ creating an enduring and irreplaceable connection to Jewish community that strengthens Jewish identity, develops Jewish leadership, and ensures a Jewish future.
OUR VALUES
Community-Mindedness | Areyvut | ืขืจืืืช
We collaborate with trust, teamwork, and consideration.
Excellence | Metzuyanut | ืืฆืืื ืืช
We set high standards and deliver with accountability and integrity.
Joy | Simcha | ืฉืืื
We bring presence, passion, humor, and authenticity to our work.
Agility | Zerizut | ืืจืืืืช
We adapt with thoughtfulness, flexibility, and open-mindedness.
Social Responsibility | Achrayut | ืืืจืืืช
We commit to each other and embrace diverse, equitable, inclusive, and safe communities.
Imagination | Dimyon | ืืืืื
We look at the world with wonder and curiosity and see potential for creative approaches and responses.
Have questions about brand guidelines? The marketing team is here to help! Send us a question on Slack in #askmarketing, or contact one of us directly.
- Aimee Lerner | Marketing Director
- Chase Lang | Digital Marketing Manager
- Abbie Garcia | Marketing Associate