Color Palette
Different scenarios call for different color codes.
- HEX = hexadecimal web color
- RGB = screen display
- CMYK = four-color process printing
Coated (C) and uncoated (U) codes refer to Pantone colors (sometimes called PMS codes) for printing on different surface types. The coated colors are used when printing on glossier paper or surfaces.
When ordering swag, always get a digital proof (and a physical proof if time allows) approved by the marketing team before confirming your order.
Click on a color below to copy the HEX to your clipboard.
Primary Colors
FREE SWIM
- HEX: #00a99c
- RGB: 0, 169, 157
- CMYK: 100, 0, 50, 0
- COATED: 3275 C
- UNCOATED: 326 U
LOG CABIN
- HEX: #3f2712
- RGB: 64, 39, 18
- CMYK: 59, 76, 94, 60
- COATED: 2322 C
- UNCOATED: 2322 U
Secondary Colors
BUG JUICE
- HEX: #ed125f
- RGB: 234, 28, 97
- CMYK: 2, 98, 44, 0
- COATED: 213 C
- UNCOATED: Strong Red U
FIREFLY
- HEX: #cfdc29
- RGB: 207, 221, 42
- CMYK: 23, 0, 99, 0
- COATED: 388 C
- UNCOATED: 388 U
STARRY NIGHT
- HEX: #004766
- RGB: 0, 71, 102
- CMYK: 99, 69, 39, 24
- COATED: 7694 C
- UNCOATED: 3155 U
OHC BLUE
- HEX: #01afd8
- RGB: 0, 176, 217
- CMYK: 72, 9,8,0
- COATED: 638 C
- UNCOATED: 312 U
Tertiary Colors
CLEAR SKIES
- HEX: #D6F0FC
- RGB: 214, 240, 252
- CMYK: 14, 0, 0, 0
- COATED: 656 C
- UNCOATED: 656 U
TOASTED MARSHMALLOW
- HEX: #413939
- RGB: 65, 57, 57
- CMYK: 0, 12, 12, 75
- COATED: Black 7 C
- UNCOATED: Black 6 U
LIGHTS OUT
- HEX: #181210
- RGB: 25, 19, 16
- CMYK: 80, 80, 80, 74
- COATED: Neutral BLK C
- UNCOATED: Neutral BLK U